Grown Ups Talking

Look at http://www.youtube.com/watch?v=L68aKVAzwQ4 and check out a very silly sketch from MadTV. It features the Mac iPad, a computer driven sanitary pad with “vaginal firewall protection".

Fast-forward 5 years and yesterday Steve Jobs announced the launch of the Mac iPad, “Our most advanced technology in a magical and revolutionary product at an unbelievable price.” It’s a computer that’s a book reader and a gigantic ipod that you can twiddle around with and do a bunch of things.

But that’s not the point. What were they thinking? If you watch the MadTV piss-take you see the gals plug-in in their iPads (not a salubrious sight) and dance around in silhouette with their iPads strapped on.

Silly executives, they had no women in the room when they came up with that Stupid Name.

So what else is new? We are starting off the second decade of the new century and the women are still almost never in the room for this part of the discussion. Ads, books, movies, every day culture still weighs heavily towards aiming at men.

Take American Pie, or Superbad, or Youth in Revolt, or anything by Seth Rogen or Ben Stiller. They are all a guy’s eye view of life. Hollywood’s version of a movie from a women’s point of view is Sex in the City. Which I quite liked. But while shoes are nice, they are not exactly worthy of a religion.

The point is, sexism is alive and well and creating our culture. Ideas, strategies, and creativity, are largely the purview of men, who are usually white (see The Obama Campaign Team). Somebody needs to remind them that women buy and vote and watch things too. Ahem, over half the population?

So watch iPad on YouTube and have a giggle. And maybe this will convince the powers that be that celebrating diversity is not only humane, but actually good for the economy. What better argument can there be in this great country of ours?—Pomerol